Navigate my work

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Navigate my work *

Reels | Instagram

  • A Cosy Content Day - Combining Soft Service Advertising and Comforting Content Amidst the Christmas Chaos.

  • Christmas Appointments Nudge - Using Humour for Community Engagement

  • Nouvara's Mini Deep Dive - Using Trending Brands to Display Knowledge and Dissect a Big Brand's Marketing Strategy.

  • Inside The Hut [Content Pillar] - Christmas at The Hut, Capturing the Festive Warmth.

  • Inside The Hut [Content Pillar] - Summer Day at The Hut, Capturing the Bright and Bliss Feel of the Salon.

  • Bathtime Bliss - Capturing the Spa-like Feel, Showcasing the Bond Between Client + Pups.

Caurosels | Instagram

Monthly Socials Guide - Nouvara Socials

Combining my educational content pillar, I produce a monthly socials guide not only to help small businesses who manage their own socials, but also to gently display my knowledge and expertise to monthly clients. This type of content is strategically tailored to that percentage of my audience, rather than to try and go ‘viral’.

This post received good metrics, as well as bringing in a close to 50/50 balance of followers and non-followers, highlighting how the visuals entertain my followers, while the information intruiges those who come across my page.

Educational Content - The Little Grooming Hut

My client and I decided to tailor her content to her customers, rather than to other dog groomers or canine experts. This is because her audience responded well to content that spoke to them directly.

This content pillar is productive in multiple ways; it educates her audience on issues that impact how she can groom a dog, killing two birds with one stone. Since posting this type of content, my client has noticed an increase in genuine interest for home-care methods in between grooms. We have people viewing and interacting right until the last slide of the carousel, proving strong engagement.

It also allows me to post the work in this exact format to my own socials, another method of proving my expertise rather than shouting it and performed well as you can see here.